2026 Report
The State of D2C in India
The strategies, shifts, and hard truths shaping D2C in 2026. Featuring insights from top founders, operators, and industry leaders.
In this report you will learn..
- The consumer behavior shifts that will define the next five years of D2C.
- How leading brands are scaling profitably without burning performance budgets.
- Why first-party data and owned channels now drive sustainable revenue.
- How AI-led storefronts are reshaping shopping experiences in India.
- The conversion elements top brands are using on their Shopify stores in 2026.
- The new growth equation for CAC, LTV, retention, and omnichannel expansion.
- Why founder-led storytelling is becoming a powerful differentiator.
- How successful brands use speed, testing culture, and rapid iteration to grow.
Plus: A bonus section breaking down the highest converting D2C websites in India and what they all have in common.
The Details
India’s D2C ecosystem is entering a new era.
Growth at any cost is over. Shoppers are more informed, competitors are multiplying, and every touchpoint now impacts revenue.
Brands that scaled with paid ads alone are watching margins disappear.
Acquisition costs keep rising.
Customer loyalty is fragile.
Website experience directly affects repeat purchases.
And with AI, shifting consumer expectations, and the rise of challenger brands, the rules have already changed.
Many brands will not adapt in time.
Some will stall.
A few will build generational companies.
The question is: Which one are you building?
This report was designed to help you stay ahead.
Inside, we uncover the biggest shifts happening now and how top founders are rewriting their playbooks for 2026.
If you want to build a high performing D2C brand this year, this report is your starting point.
The Details
India’s D2C ecosystem is entering a new era.
Growth at any cost is over. Shoppers are more informed, competitors are multiplying, and every touchpoint now impacts revenue.
Brands that scaled with paid ads alone are watching margins disappear.
Acquisition costs keep rising.
Customer loyalty is fragile.
Website experience directly affects repeat purchases.
And with AI, shifting consumer expectations, and the rise of challenger brands, the rules have already changed.
Many brands will not adapt in time.
Some will stall.
A few will build generational companies.
The question is: Which one are you building?
This report was designed to help you stay ahead.
Inside, we uncover the biggest shifts happening now and how top founders are rewriting their playbooks for 2026.
If you want to build a high performing D2C brand this year, this report is your starting point.
What founders are saying
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Join more than 1200 founders from brands like Mamaearth, Sugar, Neeman’s, and others who downloaded the report.
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